Inspired by pure Tuscany. Created for professional haircare.
Biacrè combines nature-inspired formulas, family tradition and modern salon expertise to create high-performance haircare that reveals the natural beauty of every hair type.
Biacrè combines nature-inspired formulas, family tradition and modern salon expertise to create high-performance haircare that reveals the natural beauty of every hair type.
Biacrè was founded in Tuscany in 1967 and has remained a family-owned brand for more than two generations. From the beginning, the family has followed clear principles: quality, uniqueness and innovation.
A passion for haircare across generations
Founded in 1967 in Tuscany, Biacrè is a family-owned brand built on over two generations of expertise. From the very beginning, the philosophy has remained unchanged: uncompromising quality, thoughtful innovation, and a unique approach that brings together nature and science.
Made in Tuscany
Every Biacrè product is developed and manufactured in the heart of Tuscany, Italy. Carefully selected ingredients are sourced from around the world – always chosen for their purity, effectiveness, and responsible origin. The focus is on organically grown, ethically sourced, and sustainably produced components.
Natural performance & sustainability
In Biacrè laboratories, each formula is designed to preserve the natural integrity and effectiveness of its ingredients. The goal is simple: create products that deliver visible results while respecting both hair and environment. Production follows eco-conscious principles, using renewable energy and sustainable materials with a reduced environmental footprint.
Inspired by nature – designed for modern life
Biacrè believes that true beauty is created in harmony with nature. By respecting the natural balance of both hair and environment, the brand delivers care that feels as good as it performs – clean, effective, and consciously crafted for everyday use.
Biacrè is for those who want more than just “clean” beauty.
It is for those who expect real results, everyday comfort, and products they can trust – both for their hair and their values.
The power of nature. The knowledge of experts. Hair that turns heads.
Created and produced in Tuscany, Italy.
Formulas inspired by botanical ingredients and the natural balance of hair.
Made with renewable energy and eco-conscious packaging choices.
Designed for salon-quality care and visible hair results.
Biacrè believes in sustainable beauty created in harmony with nature.
From hydration and shine to volume, smoothing, curls and blonde care – Biacrè offers targeted professional routines for different hair types and concerns.
An effective, natural haircare solution powered by hyaluronic acid and nourishing ingredients, designed to help achieve healthy-looking, strong, and deeply hydrated hair.
Best for:
Dry, dehydrated or dull hair.
CORELIGHT is specifically developed for color-treated and chemically processed hair, helping to reveal the true brilliance of hair color, enhance vibrancy, and create a more even tone while improving the overall look of the hair.
Best for:
Colored and chemically processed hair.
A smoothing product line designed for frizzy, unruly, and hard-to-manage hair. The formulas help soften and improve elasticity, leaving hair smoother, more controlled, and visibly frizz-free.
Best for:
Unruly, frizzy or difficult-to-manage hair.
A volumizing care line designed for fine, thin hair. Enriched with organic pomegranate and linden blossom extracts, it helps boost volume, while plant-based proteins nourish and strengthen delicate hair strands.
Best for:
Fine, flat or limp hair.
The Shine line stands out through its innovative combination of natural ingredients, oils, and extracts, resulting in high-performance products that enhance shine and deliver a luminous, glossy finish.
Best for:
Dull hair that needs radiance and softness.
The Biacrè CURL line is designed for curly and wavy hair to enhance its natural beauty. Enriched with organic pomegranate extract, aloe vera, and sweet almond oil, it deeply hydrates and nourishes, leaving hair soft and elastic.
Best for:
Curly or wavy hair.
A violet pigment-infused line designed to neutralize yellow and orange tones, helping to restore and enhance a beautiful, radiant blonde. Suitable also for brunettes looking to reduce unwanted warm tones in the hair.
Best for:
Neutralising unwanted yellow tones.
A styling range designed for creating and shaping different hairstyles – including waxes, creams, sprays, glosses, and hairsprays. Everything you need to achieve a polished, long-lasting, and radiant finish.
Best for:
Styling, hold, texture and everyday finishing.
The Biacrè family believes that the world can operate on clean and sustainable energy. That’s why their production relies on 100% certified renewable energy sources.
Sugarcane instead of oil - that’s how the bio-based plastic used in Biacrè packaging is made. “I’m Green” is a 100% recyclable bioplastic, created entirely from renewable resources in an environmentally responsible way.
All Biacrè product catalogues and the paper used within the company carry the FSC certification - the most trusted and widely recognized mark of responsible forestry. Products bearing the FSC label come from responsibly managed forests, where environmental protection, social responsibility, and economic sustainability are equally valued.
Send us a short description of your hair type and concerns – we will help you choose the most suitable routine.
Developed with professional expertise, Biacrè products deliver salon-quality results you can see and feel, combining high-performance formulas with everyday ease of use.
Biacrè products are free from SLES sulfates*, parabens*, and alcohol, and their cleansing products do not contain silicones (except for the No Yellow shampoo).
Biacrè selects only the purest, highest-quality ingredients from around the world — organically grown, ethically sourced, and sustainably produced.
Sugarcane instead of oil — that’s how the bio-based plastic used in Biacrè packaging is made. “I’m Green” is a 100% recyclable bioplastic, created entirely from renewable resources in an environmentally responsible way.